Creative Director | Expert in Multi-Platform Brand Experiences, Art Direction, and Strategic Leadership
I’m Mijoo Kim, a Creative Director experienced in leading multi-platform campaigns and cross-functional teams. I specialize in art direction, brand strategy, and immersive storytelling, delivering impactful digital, social, and experiential solutions for global brands like Apple, Adobe, and Hyundai.
With expertise in design systems, visual effects, and creative production, I merge technology and creativity to craft user-centered experiences that push design boundaries. Passionate about innovation and mentorship, I excel at translating business goals into dynamic, globally resonant campaigns.
Selected Work
Spaceverse - Fashion-focused Metaverse
BALMAIN’s Phygital Sneaker Collection
AI-Driven Fashion Design Platform
ADEAM NYFW 21 Virtual runway
Virtual Fashion Runway: An Immersive Shopping Exp.
Apple Music
ALLURE Magazine
Adobe - Surreal Interior Design
Apple
Airbnb
'Cover All' Color Trend Book
Virtual human Project , IMMA
Refy Beauty
Vogue Singapore
Rosewood Hotel Group
BALMAIN X ANT KAI
Tamara Mellon
Luxury Magazine
Previously collaborated with top global brands and pioneering startups on impactful design solutions.
Areas of Expertise
-
Creative Direction & Leadership
Led cross-functional teams to deliver innovative, high-impact campaigns across digital and experiential platforms.
-
UX & Interaction Design
Designed data-driven, user-centered experiences that prioritize usability and business goals.
-
3D Design & Immersive Storytelling
Created award-winning 3D environments and narratives utilizing VR, AR, and gamification.
-
Technology & Innovation Integration
Applied cutting-edge AI and digital tools to enhance production efficiency and creative output.
-
Brand Strategy & Storytelling
Developed strategic, narrative-driven campaigns that strengthen brand identity and audience engagement.
-
Innovative Experience Design:
Led impactful user experiences by combining technology, storytelling, and user-centered design across digital and experiential platforms.