The First fashion-focused metaverse

Project Overview

I led the development of immersive digital experiences for the Fashion Metaverse, redefining how users engage with fashion in virtual spaces. By integrating interactive storytelling, 3D visuals, and emerging technologies, I crafted a seamless blend of creativity and innovation.

As Creative Director, I guided a multidisciplinary team to push the boundaries of digital-first fashion, utilizing tools like Unreal Engine and generative effects to create an engaging, interactive environment.

This project drove significant audience engagement, particularly among Gen Z fashion enthusiasts and Web3 adopters, while solidifying Space Runners’ position as a leader in digital fashion innovation. Its success led to increased user interaction, extensive media coverage, and $10M in funding from major investors, including Polychain, Pantera, and Accel, establishing a new benchmark in the intersection of fashion and technology.

  • Company

    Space Runners

  • Year

    Jan 2023 - July 2023

  • Role - Creative Director

    Digital Experience Lead | Brand & Storytelling Strategy | Immersive Interaction Design

  • See Product at

    Spaceverse

The Market Opportunity 

The luxury fashion industry lacked engaging, scalable digital experiences that could drive long-term user engagement. Existing platforms remained static, leading to high customer acquisition costs (CAC) and low retention rates. With Millennials and Gen Z projected to account for 95% of future luxury spending, we saw an opportunity to redefine digital fashion experiences by introducing a fully immersive metaverse platform tailored to their digital-first behaviors and expectations.

Audience Behavior & Digital Experience Strategy

Through extensive market research and behavioral analysis, I led efforts to understand the digital consumption habits of Millennials and Gen Z, who spend an average of 8.5+ hours per day on digital platforms. These insights informed our strategy and design approach:

  • Users expressed a strong demand for highly interactive, customizable virtual environments that reflect their personal identity and social presence.

  • Based on these findings, we designed immersive features such as:

• Virtual Try-Ons – allowing users to engage with fashion in a tactile digital format.

• Interactive Runways – merging storytelling and commerce into a seamless experience.

• Customizable Avatars – enabling self-expression and deeper engagement in digital spaces.

By aligning our creative vision with cultural trends and user expectations, we successfully developed a next-generation digital fashion experience that enhances self-expression, social connectivity, and engagement within the metaverse.

Creative Vision & Strategic Leadership

  • Defined and executed a cohesive creative vision, integrating fashion storytelling, 3D interactivity, and emerging technologies to push digital fashion boundaries.

  • Led a multidisciplinary team across design, motion, and content, ensuring alignment between creative, marketing, and product teams.

  • Directed the development of immersive brand experiences, including interactive fashion showcases, virtual try-ons, and real-time engagement features.

  • Developed a scalable design system and cross-platform strategy, ensuring brand consistency and a seamless digital experience.

User Journey & Interactive Experience Strategy

Introducing Spaceverse: The Future of Digital Fashion

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Experience the seamless onboarding journey of Spaceverse.

This video showcases key steps—from login and wallet integration to avatar creation and interactive tutorials—designed to enhance engagement and accessibility. By guiding users intuitively, we ensure a frictionless and immersive first experience in the fashion metaverse.

Defining the Brand Identity for Space Runners

A behind-the-scenes look at the creative journey, from 2D animatics to full-scale production.

Results & Business Impact

The launch of the Fashion Metaverse was a breakthrough success, resonating with Gen Z fashion enthusiasts and Web3 adopters alike. Engagement metrics showed a significant increase in time spent exploring virtual collections, customizing avatars, and interacting within immersive spaces, validating the platform’s innovative approach to digital fashion.

The Spaceverse debut garnered extensive media coverage and highly positive user feedback, positioning Space Runners as a leader in the fashion metaverse space. This success played a pivotal role in securing $10M in funding from prominent investors, including Polychain, Pantera, Jump Crypto, and Accel, further accelerating the expansion of the Spaceverse on blockchain.

By pioneering a new standard for digital fashion experiences, the project not only elevated the brand’s industry influence but also solidified its standing at the intersection of fashion and technology, shaping the future of immersive retail.

HERE MORE STORIES

Pending publishment due to confidentiality!

Because of the confidential nature of the work, I can't publicly share artifacts from my design process, but I'd be happy to show them to you in person if you'd like.
Feel free to reach out.