Virtual Human Project, Imma

Project Overview

Led the creative direction for a digital campaign featuring Imma, a pioneering virtual human influencer. The project integrated advanced CGI, real-time rendering, and interactive storytelling to craft visually compelling digital environments. Designed dynamic 3D visuals that showcased Imma's unique character, blending virtual fashion, lifestyle, and technology-driven narratives to captivate a global audience.

Collaborated with a team of CG artists, cinematographers, and creative producers to deliver high-impact visuals across multiple platforms. This initiative pushed the boundaries of digital storytelling, achieving significant engagement through a blend of immersive content and futuristic aesthetics.

Vision & Strategy

The project aimed to create a digital-first campaign centered around a fully CGI-based virtual influencer. The challenge was to seamlessly blend hyper-realistic digital visuals with storytelling that would engage audiences accustomed to real-life influencers. It required developing high-fidelity 3D environments that reflected both fashion-forward aesthetics and technological innovation.

The campaign also needed to maintain visual consistency across platforms, ensuring that Imma’s presence and brand story resonated in both digital and interactive channels.

Creative Process

Vision Development & Strategy

  • Developed a creative vision that highlighted the intersection of virtual identity, fashion, and technology, enhancing the campaign's futuristic appeal.

  • Created a strategic content flow that showcased Imma in various narrative-driven 3D scenes, each designed to evoke engagement and curiosity.

Collaboration & Leadership

  • Directed a team of CG specialists, 3D animators, and art directors to ensure a cohesive digital aesthetic and storytelling approach.

  • Partnered with marketing and creative stakeholders to align the campaign vision with business objectives and brand goals.

Visual Design & Execution

  • Designed hyper-realistic 3D environments and interactive elements that emphasized Imma’s digital identity.

  • Integrated dynamic animation techniques to create seamless transitions between storytelling moments, optimizing for web and social media experiences.

Optimization & Iteration

  • Conducted iterative visual refinement based on engagement metrics and audience feedback to maximize impact across key digital channels.

  • Enhanced visual effects and interactivity to improve audience retention and interaction rates.

Result & Impact

Boosted Engagement: Increased engagement across platforms by 40%, with users spending longer durations interacting with Imma’s digital content.

  • Expanded Audience Reach: The campaign successfully reached a global audience, showcasing Imma’s presence in both fashion and tech-focused media.

  • Pioneered Digital Storytelling: Positioned Imma as a leading example of how virtual influencers can redefine the boundaries of fashion and technology marketing.

  • Brand Integration: Strengthened collaboration between digital fashion brands and technology partners, influencing future digital-first campaigns.

HERE MORE STORIES

Pending publishment due to confidentiality!

Because of the confidential nature of the work, I can't publicly share artifacts from my design process, but I'd be happy to show them to you in person if you'd like.
Feel free to reach out.