Allure Best of Beauty 2022 Steals

Allure's October 2022 issue, I led the creative direction and design for a series of 3 distinct 3D bathroom spaces showcasing larger-than-life beauty products. This project, part of Allure's Best of Beauty Steals, highlighted affordable yet high-quality beauty items, bringing them to life in surreal, serene bathroom environments.

Each space was carefully crafted to balance the scale of the products with minimalist, dreamlike interiors, emphasizing the beauty and allure of each item. These immersive visuals aligned with MUE Studio's signature soft lighting and architectural elements.

Creative Process

  1. Concept Development: I developed the concept of blending dreamlike bathroom spaces with giant beauty products. The environments were carefully curated to feel luxurious and minimalist, allowing the products to stand out.

  2. Visual Design: I utilized soft lighting, pastel tones, and minimalist architecture to create serene, immersive spaces. Each scene was meticulously constructed to evoke a sense of tranquility while maintaining an element of surrealism with the oversized products.

  3. Product Integration: Collaborating closely with Allure, I ensured that each product—whether hair, makeup, or skincare—was thoughtfully integrated into the environments, giving a larger-than-life feel while preserving the aesthetic balance of the scene.

  4. Final Composition: The final compositions included bathroom and vanity settings for products like Suave Simply Styled Wave Mousse, Olay Fearless Artist Series Body Wash, and Flower Beauty Pout Lip Color. The large beauty products became focal points, perfectly complemented by the ethereal and serene environments created in 3D.

HERE MORE STORIES

Pending publishment due to confidentiality!

Because of the confidential nature of the work, I can't publicly share artifacts from my design process, but I'd be happy to show them to you in person if you'd like.
Feel free to reach out.