Transforming Fashion E-Commerce Through Immersive Experiences.
Overview
As the Lead Designer and Creative Director at Space Runners, I led the development of an immersive shopping platform that merges virtual and physical retail experiences. This platform enables luxury brands to showcase products through interactive 3D environments, offering customers enhanced product visualization, virtual try-ons, and personalized avatar interactions. My role involved creating a seamless user experience that bridges digital innovation with real-world shopping convenience, helping brands drive engagement and conversion in a competitive retail landscape.
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Company
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Role
Design Lead | UX Strategy & Interaction Design | 3D Product Experience Design
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Year
June 2022 - December 2022
Situation
As consumer expectations for digital retail evolve, fashion brands are increasingly adopting technologies like augmented reality (AR), virtual reality (VR), and immersive 3D shopping experiences to create more engaging and interactive shopping journeys. While virtual try-ons have successfully enhanced customer interaction for accessories like watches and sneakers, a broader challenge persists: how to leverage these technologies effectively across diverse product categories to not only captivate customers but also drive purchase conversions. The key lies in creating seamless, high-quality digital experiences that blend practicality with immersion—engaging users and simplifying their path to purchase.
The Growing Demand for Interactive Digital Shopping Experiences
Research & Insights
Objective
As e-commerce advances, virtual try-on technology has become essential for enhancing online shopping experiences. Valued at USD 9.17 billion in 2023, the global virtual try-on market is expected to grow at a 26.4% compound annual growth rate (CAGR) through 2030, fueled by consumer demand for interactive, immersive shopping.
Market Potential: The virtual try-on market is projected to reach nearly USD 50 billion by 2030, driven by the need for engaging digital experiences.
Enhanced Customer Confidence: Virtual try-ons reduce return rates by allowing customers to preview products, increasing purchase confidence and conversion rates.
Technological Integration: Retailers are increasingly adopting AR and VR for realistic product interactions, making virtual try-ons a vital tool in modern digital shopping.
Reinventing Online Shopping with Seamless Interaction
The project’s goal was to develop a virtual shopping experience that merges live runway events with instant product access, enabling users to view, interact, and purchase items as they appear in the show. By integrating features like real-time chat, direct product links, and a streamlined checkout, the platform aims to keep users engaged throughout the shopping journey, from initial interaction to final purchase.
Design Process
Throughout the design process, I focused on user-centric methods to ensure a seamless and engaging experience. This included iterative testing and user feedback, which helped refine features such as the shopping pop-ups and checkout flow. The design choices prioritized accessibility, ease of use, and engagement, aligning with the needs of modern e-commerce users.
Outcome
Elevating Brand Engagement and Conversion Rates
The Virtual Fashion Runway resulted in increased user engagement, with a higher time-on-platform and improved purchase conversion rates. The immersive design successfully bridged the gap between entertainment and e-commerce, giving users a compelling reason to stay, explore, and buy. This experience positioned the brand as an innovator in digital fashion retail, setting a standard for interactive online shopping.
HERE MORE STORIES
Pending publishment due to confidentiality!
Because of the confidential nature of the work, I can't publicly share artifacts from my design process, but I'd be happy to show them to you in person if you'd like.
Feel free to reach out.