APPLE iMac Campaign
Designed promotional artwork for Apple's April 2021 event, showcasing the performance of the new iMac. The artwork highlighted its ability to handle 100-megapixel photos in Lightroom, emphasizing the iMac's power and efficiency. The visuals were crafted to align with Apple's brand and engage the audience by demonstrating the iMac's advanced capabilities.
Creative Process
Concept Development - Conducted brainstorming sessions to generate ideas that would effectively showcase the iMac's performance.
Created mood boards and initial sketches to visualize the concept.
Developed the concept of using high-resolution photography to demonstrate the iMac’s capabilities in a real-world scenario.
Design and Execution:
Created the final high-resolution photo that would be used in the event.
Iterated designs based on feedback from Apple to ensure the final artwork met their standards.
Ensured the photo was optimized for display during the event to showcase the iMac's 85% faster performance compared to 21.5-inch iMac models.
The result and impact
Received positive feedback from Apple and the audience for the compelling visual demonstration.
Increased viewer engagement during the event, with a notable focus on the iMac's performance segment.
Contributed to the overall success of the event by highlighting a key selling point of the new iMac.