AI-Powered Fashion Design Platform | ABLO.AI

Project Overview

As Creative Director, I led the development of Ablo.AI, an AI-powered fashion design platform that redefines creative production through generative design and interactive storytelling. By merging advanced AI capabilities with fashion aesthetics, we created a visually immersive digital experience that showcased the potential of artificial intelligence in fashion innovation.

Guiding a multidisciplinary team, I shaped the creative vision, UX strategy, and brand identity, ensuring a seamless and engaging user experience. The platform enabled fashion brands and independent designers to rapidly generate, customize, and scale their collections, democratizing access to high-quality design tools.

Since launching in beta, Ablo.AI has grown to over 3,000 active users, demonstrating strong market demand for AI-powered design solutions. The platform’s innovation and impact led to a high-profile collaboration with Crocs, integrating AI-generated customization into their product ecosystem. The project gained widespread industry recognition, earning extensive media coverage and positioning Ablo.AI as a leader in AI-driven fashion technology.

This initiative not only enhanced user engagement but also introduced new standards for AI-generated fashion, attracting strategic partnerships with brands seeking to integrate AI into their creative workflows.

  • Company

    Space Runners

  • Role

    Design Lead | UX Strategy & Interaction Design | 3D Product Experience Design

  • Year

    Jan 2024 - June 2024

  • See product at

    ABLO AI

Creative Execution

Vision & Strategy Development:

  • Established a creative vision that seamlessly integrated generative AI with interactive storytelling, redefining the user experience in AI-driven fashion design.

  • Developed strategies to highlight dynamic, personalized interactions, positioning AI as a transformative tool in the creative process.

Cross-Functional Collaboration:

  • Led a multidisciplinary team of designers, developers, and AI specialists, ensuring a cohesive execution across visual, technical, and user experience elements.

  • Partnered with marketing and product teams to align creative concepts with business objectives, maximizing user engagement and industry impact.

Interactive & Visual Experience Design

  • Directed the creation of AI-generated visuals, including dynamic 3D models, interactive animations, and personalized digital experiences that elevated fashion aesthetics and user engagement.

  • Designed intuitive interaction flows, ensuring users could seamlessly explore and co-create AI-powered fashion designs.

Technology Integration & Iteration:

  • Collaborated with AI engineers to push the boundaries of generative design, refining visuals based on real-time user testing and data-driven insights.

  • Optimized AI-driven customization tools, ensuring a seamless and immersive cross-platform experience.

Defining the Brand Identity for ABLO.AI

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Result & Impact

  • Increased User Engagement: Users spent significantly more time interacting with AI-generated visuals and dynamic 3D experiences, surpassing previous digital campaigns.

  • Industry Recognition: The project gained widespread attention from fashion and tech media, solidifying Ablo.AI’s position as a leader in AI-driven creative innovation.

  • Brand Elevation: Strengthened the brand’s thought leadership in AI-powered fashion, leading to new partnerships and collaboration opportunities, including a strategic alliance with Crocs AI Jibbitz.

  • Media Coverage & Market Reach: Featured in over 100 media outlets, driving brand awareness and expanding audience reach within both the fashion and tech industries.

  • Strategic Growth: The campaign’s success influenced future digital strategy, prompting further investment in AI-enhanced marketing and interactive experiences.

HERE MORE STORIES

Pending publishment due to confidentiality!

Because of the confidential nature of the work, I can't publicly share artifacts from my design process, but I'd be happy to show them to you in person if you'd like.
Feel free to reach out.