Creative Director | Expert in Multi-Platform Brand Experiences, Art Direction, and Strategic Leadership
I’m Mijoo Kim, a Creative Director experienced in leading multi-platform campaigns and cross-functional teams. I specialize in art direction, brand strategy, and immersive storytelling, delivering impactful digital, social, and experiential solutions for global brands like Apple, Adobe, and Hyundai.
With expertise in design systems, visual effects, and creative production, I merge technology and creativity to craft user-centered experiences that push design boundaries. Passionate about innovation and mentorship, I excel at translating business goals into dynamic, globally resonant campaigns.
Selected Work
Spaceverse - Fashion-Focused Metaverse
Creative Direction | Brand Identity | Immersive Experience
BALMAIN’s Phygital Sneaker Collection
Creative Direction | Branding | Immersive Experience
AI-Driven Fashion Design Platform
Creative Direction | UI/UX & Interactive Design | Brand Identity
ADEAM NYFW 21 Virtual runway
Creative Direction | 360° Campaign | Brand Storytelling
Virtual Fashion Runway: An Immersive Shopping Experience
Creative Direction | UI X UX Design | Innovative | Immersive
ALL THINGS GO MUSIC FESTIVAL
Creative Direction | 360° Campaign
Allure Magazine
Creative Direction | 2D &3D Design | Immersive Experience
Adobe - Surreal Interior Design
Visual Storytelling | Innovative Digital Tools | 2D & 3D Design
Apple
2D & 3D Design | Creative Direction
‘Cover All Vol.07’ Color Trend Book & ‘Colorful Stay’ Experience
Creative Direction | 360° Campaign | Experiential Design Lead
Virtual human Project, IMMA
Creative Direction | 2D & 3D Design | Immersive Experience
Refy Beauty
Creative Direction | 360° Campaign | Experiential Design Lead
Vogue Singapore
Brand Storytelling | Immersive Experience | Innovative
Rosewood Hotel Group
Visual Storytelling | Motion Graphic | 2D & 3D Design
BALMAIN X ANT KAI
Creative Direction | 360° Campaign | Brand Storytelling
Experiential Design at Hyundai Department Store
Creative Direction | 360° Campaign | Experiential Design Lead
ADOBE SUBSTANCE 3D - Taking Shape
Creative Direction | 360° Campaign | Experiential Design
Adobe Make It 2024: AI Design Keynote
AI-Driven Design & Emerging Technologies
Previously collaborated with top global brands and pioneering startups on impactful design solutions.
Areas of Expertise
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Creative Direction & Leadership
Led cross-functional teams to deliver innovative, high-impact campaigns across digital and experiential platforms.
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UX & Interaction Design
Designed data-driven, user-centered experiences that prioritize usability and business goals.
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3D Design & Immersive Storytelling
Created award-winning 3D environments and narratives utilizing VR, AR, and gamification.
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Technology & Innovation Integration
Applied cutting-edge AI and digital tools to enhance production efficiency and creative output.
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Brand Strategy & Storytelling
Developed strategic, narrative-driven campaigns that strengthen brand identity and audience engagement.
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Innovative Experience Design:
Led impactful user experiences by combining technology, storytelling, and user-centered design across digital and experiential platforms.