Creative Director specializing in generative AI–driven creative production, campaign direction, and brand storytelling, building scalable content systems and multi-channel experiences that deliver impact for global brands.
👋 Hello, I’m Mijoo Kim.
Creative Director with 10+ years of experience turning complex brand strategies into clear, impactful campaigns and content across digital and experiential platforms.
I specialize in building scalable brand systems and AI-powered creative frameworks that connect strategy with execution. With a background in motion design, narrative strategy, and generative AI, I lead cross-functional teams to craft campaigns that engage audiences and deliver measurable impact.
I’ve partnered with global brands including Apple, Adobe, Airbnb, and Nvidia to bring innovative ideas to life — blending storytelling, design, and emerging technology to produce results at scale.
Areas of Expertise
AI-Powered Content Production Leveraging AI to scale content, accelerate workflows, and ensure brand quality.
Brand Strategy & Systems Building brand identities, visual systems, and modular frameworks that ensure consistency and design excellence.
Brand Strategy & Campaign Shaping brand narratives and delivering impactful campaigns across channels.
Innovation & Technology Integration. Applying emerging tools and real-time systems to expand the boundaries of digital storytelling and experiential campaigns.
Creative Direction & Leadership Directing end-to-end campaigns and leading cross-functional creative teams.
Content Production & Automation Creating video, motion, editorial, and digital assets across platforms.
Selected works
BALMAIN - AI Personalization / Brand Campaign / Content Creation
ABLO.AI - AI-Powered Content Production / AI- Model training / Branding / Product Design
SPACEVERSE - Branding / Product Design / Campaign
Refy Beauty - Campaign / Content Creation
ADEAM - Brand Campaign / Content Creation
Hyundai Department Store - Brand Campaign / Content Creation
Cover All 07 - Branding / Content Creation / AI-Powered Content Production
Allure Magazine - Brand Campaign / Content Creation
All Things Go Music - AI-Powered Content Production /Brand Campaign / Content Creation
Tamara Mellon - Brand Campaign / Content Creation
Adobe Make it
Adobe - Surreal Interior Design
Previously collaborated with top global brands and pioneering startups on impactful design solutions.
