Outcomes:

• Directed creative vision and execution for the All Things Go Music Festival, transforming it into a major festival with 70,000 attendees in 2024. Managed brand identity, character design, marketing collateral, and merchandise development, contributing to a 70% increase in attendance year-over-year.

• From Niche to Major Event: Successfully transformed the festival from a smaller event to a major cultural festival with 70,000 attendees in 2024.

• Sold-Out Events Annually: From 2020 to 2024, each festival achieved sold-out status, showcasing the strength of audience engagement and the effectiveness of an evolving, integrated campaign.

• Brand Perception: Elevated All Things Go as a forward-thinking, digitally savvy music festival that delivers an unparalleled experience both online and in person.

• Merchandise Success: Festival merchandise became highly sought-after, contributing to brand visibility and revenue growth.

Metrics:

• 70% Increase in Attendance in 2024: Achieved significant year-over-year attendance growth, culminating in 70,000 attendees in 2024.

• High Engagement Rates: Social media engagement consistently grew, with interactive elements driving participation and shares.

• Revenue Growth: Merchandise sales exceeded projections each year, supporting the festival’s financial success and building brand loyalty.