Immersive Digital Shopping Platform
Project Overview
As Lead Designer and Creative Director, I spearheaded the creation of an immersive, interactive shopping platform for luxury brands, allowing customers to engage with both virtual and physical items via avatars.
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Role
Design Strategy | 3D Design | UI/UX Design Lead
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Year
June 2023 - December 2023
Creative Process
Prototyping & Testing: Led the prototyping phase, refining based on user feedback. Conducted A/B testing to optimize user interactions and streamline the journey.
Design & 3D Visuals: Directed the 3D design team to create a visually stunning interface that balanced luxury aesthetics with immersive interactions.
Collaboration & Innovation: Worked closely with cross-functional teams, utilizing Web3 technology and immersive platforms to create an engaging experience.
Results and Impact
Our team developed multiple pitch-ready experiences, demonstrating our vision to several luxury brands. I directed the creation of video presentations that showcased the potential of the platform, which gained interest for future collaborations, reinforcing Space Runners' position as an innovative leader in luxury meta-commerce.