Adobe Substance 3D – Taking Shape Launch Event: Transforming Digital Concepts into Immersive Experiences

Project Overview

To collaborate with Adobe Substance 3D on Taking Shape, a pioneering initiative that transforms digital designs into immersive real-world environments. My goal was to contribute creative leadership and showcase the power of 3D technologies in enhancing brand storytelling through experiential design.

Taking Shape: Crafting Immersive Brand Environments with Adobe Substance 3D

  • Company

    ADOBE

  • Year

    October 2022

  • Role - Creative Director

    Creative Direction & Leadership | Digital Experience Design | Brand & Storytelling Strategy | Immersive Interactive Design

  • See Product at

    ADOBE SUBSTANCE 3D - TAKING SHAPE

Creative Direction & Process

Event Participation

  • Partnered with Adobe’s creative team to conceptualize an immersive installation that seamlessly bridged digital textures with physical spaces.

  • Focused on delivering a multi-sensory brand experience, aligning with the strategic objectives of Adobe’s brand.

  • Utilized Adobe Substance 3D tools, including Substance Painter and Substance Designer, to create photorealistic assets and dynamic textures for the installation.

  • Integrated interactive prototyping tools to ensure a smooth transition from conceptual design to real-world execution.

  • Created keynote screen content and immersive digital assets that contributed to the overall event experience, enhancing audience engagement.

  • Presented my creative process at the Taking Shape launch event in Los Angeles, connecting with global artists and Adobe’s creative team.

  • Contributed to an immersive branded installation at SV Studios, leveraging their state-of-the-art 4K LED wall technology to deliver innovative digital experiences.

01.jpg
10.png
09.png
photo_2025-01-02_09-29-12.jpg
05.jpg
photo_2025-01-02_09-27-29.jpg
08.jpg
photo_2025-01-02_09-29-19.jpg
04.png
07.jpg
06.jpg

Results and Impact

Demonstrated the capabilities of Adobe Substance 3D in creating immersive branded environments, reinforcing Adobe’s market position as a leader in creative technology.

  • Engaged a global audience, enhancing my profile as a thought leader in the intersection of creativity and technology.

  • Strengthened expertise in experiential design, showcasing the transformative potential of 3D technologies in art, branding, and immersive experiences.

HERE MORE STORIES

Pending publishment due to confidentiality!

Because of the confidential nature of the work, I can't publicly share artifacts from my design process, but I'd be happy to show them to you in person if you'd like.
Feel free to reach out.